Baijiu

Whisky wooing young Chinese away from ‘baijiu’ as top distillers target a growing market

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BEIJING — A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whisky in place of the traditional “baijiu” liquor used to toast festive occasions. The more than $100 million distillery owned by Pernod Ricard at the UNESCO World Heritage site Mount Emei launched a pure-malt whisky, The Chuan, … Read more

Influencer dies after live-streaming himself ingesting bottles of Chinese language spirit Baijiu

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A social media influencer died quickly after live-streaming himself ingesting a number of bottles of sturdy alcohol on China’s model of TikTok, state-run media within the nation are reporting, in a growth prone to renew debate about the best way to regulate the business. The influencer “Sanqiange” (or “Brother Three Thousand”) was discovered useless simply … Read more