Indonesia’s presidential hopefuls on TikTok to woo Gen Zs, millennials

Indonesia’s presidential election is due 14 February and candidates are going all out to win over voters in this country of 274 million. With millennials and Gen Z voters making up 56.5% of the electorate campaigning is often done on social media. One platform in particular has emerged as key, TikTok. Sopa Images | Lightrocket … Read more

Gen Zers lead the way in Singapore’s online shopping space

Logos of online social media and social networking sites displayed on a smartphone screen on August 01, 2023 in Bath, England. Matt Cardy | Getty Images News | Getty Images SINGAPORE — As more businesses turn to social media to sell their merchandise, online shoppers in Singapore are exploring new buying experiences — and Gen … Read more

TikTok is driving spending for women in their 20s

Young people using cellphones. Filippobacci | E+ | Getty Images Gen Z women are driving spending trends on TikTok. Women in their 20s spend more time on the short-form video app than male peers of their generation, and it’s exposing them to a financial risk. “TikTok is a Gen Z women-centric app and it is … Read more

Teens Prefer Streaming on YouTube Over Netflix, New Study Finds

Detail of the YouTube logo outside the YouTube Space studios in London, taken on June 4, 2019. Photo: Olly Curtis/Future via Getty Images (Getty Images) A new survey suggests that American teens—a generation that doesn’t know what life was like without streaming—now favor watching videos on YouTube rather than the previously all-powerful Netflix. Netflix Passwords, … Read more