The Evolution of Lego’s Classic Space Line

Image: Lego As the ‘90s and Lego’s approach to factional conflict continued, Space evolved beyond human-vs-human stories. After introducing robotic characters the year prior in the Exploriens line, in 1997 Roboforce introduced even more android figures. Shortly after, the launch of UFO and then Insectoids introduced the first non-humanoid alien minifigures, bringing in advanced design … Read more

Lego’s Film Boss Teases More Movies are Coming…Eventually

Image: Warner Bros./Lego Earlier this year, The Lego Movie celebrated its 10-year anniversary. While the franchise was all over the 2010s with spinoffs for that movie’s Batman (as voiced by Will Arnett) and its actual Ninjago toyline, it hasn’t been seen since Lego Movie 2 back in 2019. Part of that can be owed to … Read more

LEGO Bouquets Are on Sale at Amazon: Save up to 20% on the Perfect Mother’s Day Gift

You can’t go wrong giving Mom a traditional bouquet of fresh flowers for Mother’s Day, but we might have found something even better: The LEGO Botanical Collection.  You may think that LEGO only caters to younger clientele — until you see these stunning sets that double as home decor. You may have even seen one … Read more

Police to Stop Sticking Lego Heads Onto Suspect’s Faces After Lego Reportedly Said Please Stop

A police department in California that started obscuring its suspects’ faces with Lego heads will cease the practice after the toy company reportedly reached out and told it to please stop. This Week’s Toys Are Straight From a Multiverse of Marketing Madness The Murrieta Police Department in California has been hiding the faces of its … Read more

Lego revenue grows 2% in 2023, as CEO hails strong U.S. progress

Customers at a Lego store in Shanghai, China, on Feb. 3, 2024. Costfoto | Nurphoto | Getty Images The chief executive of Denmark’s Lego on Tuesday reflected on a tough year for the world’s largest toymaker, and outlined the firm’s long-term plans to stay relevant and “cool with kids.” Lego said its 2023 revenue was … Read more

Lego’s Super Mario and Mario Kart Sets Will Have You Dashing to Stores

Image: Nintendo If you’ve been thinking to yourself, “I need some new Legos to put on my shelf,” the company’s got you covered. Along with its newly revealed set for Batman: The Animated Series, a new array of sets for its Super Mario line are in the works. Mario Kart Live But With Hot Wheels! … Read more

Cool Stuff: LEGO Reveals Gotham City’s Building Brick Skyline From Batman: The Animated Series

This year, DC Comics is celebrating 85 years of Batman, and with the festivities comes this 3D version of the Gotham City skyline. Using a lot of tiny LEGO pieces to deliver some impressively precise building details, this basically amounts to a plastic painting that is chock full of Easter eggs and references from “Batman: The … Read more

Best Lego deal: Score the Lego Classic Large Creative Brick Box for 45% off at Amazon

Legos know no bounds when it comes to creativity, imagination, or age. The price of a Lego set, however, can feel restrictive. But thanks to these great deals at Amazon, you could be the latest owner of some of the top-selling sets without paying full price. Here are some of our favorite deals on Lego … Read more

LEGO Animal Crossing sets drop: Shop LEGO deals at Best Buy

SAVE 10%: Today, Mar. 1, LEGO has launched its Animal Crossing sets. Shoppers can score their favorite sets at Amazon or Best Buy. However, today’s 10% off deal is only available to My Best Buy Plus members. Ever since LEGO teased its new Animal Crossing sets back in October, we’ve been smitten. Finally, we can … Read more

Fortnite continues to expand with two new Lego games

The launches come as Epic is attempting to expand Fortnite beyond its battle royale roots, with a series of different experiences inside of the game. Lego Fortnite’s launch was quickly followed by the arcade racer Rocket Racing and the music game Fortnite Festival. Epic and Lego first announced their partnership in 2022, and as part … Read more