marketing

Energy Drinks Are Out of Control

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In the US, the FDA has not imposed specific restrictions or requirements on the sale or labeling of energy drinks, but the American Beverage Association’s Guidance for the Responsible Labeling and Marketing of Energy Drinks does lay out some rules, including that energy-drink packaging must declare the total amount of caffeine per drink, that they … Read more

Tofu automates content creation for massive omnichannel B2B marketing campaigns

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Creating the many types of content needed for large-scale B2B campaigns often result in marketers juggling dozens of tools. This makes it difficult to ensure cohesive messaging across their emails, landing pages and other materials, say the founders of Tofu. The startup wants to solve that problem, especially for small marketing teams, with a generative … Read more

Mastering the iPhone 15 Professional digicam: This is what Apple’s advertising and marketing phrases really imply

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Jason Hiner/ZDNET Apple put loads of its give attention to the skilled digicam options within the new iPhone 15 Professional and Professional Max throughout this week’s launch occasion. In reality, Apple dropped so many ideas, phrases, and acronyms in such a brief area of time that it might need left your head spinning.  Additionally: All the things Apple … Read more

Luxurious Presence, which builds advertising instruments for realtors, raises $19.2M

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Actual property advertising is not any stroll within the park. Not solely do realtors should climate market volatility, however they should meet patrons the place they store — creating compelling advertising experiences whereas maintaining prices below management. Malte Kramer skilled the roadblocks firsthand whereas working as a advertising guide for actual property firm Jade Mills. … Read more

Vimeo’s new AI script generator will write company advertising and marketing filler in seconds

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Video platform Vimeo is integrating new AI instruments for paying customers, together with an AI script era function powered by OpenAI’s tech. The corporate is selling the instruments as a manner for customers to “create a totally produced video in minutes,” and stressing the utility for company clients — potential use-cases vary “from rapidly creating spotlight … Read more

What Goal, Anheuser-Busch and others ought to anticipate subsequent

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Satisfaction Month merchandise is displayed at a Goal retailer on Could 31, 2023 in San Francisco, California.  Justin Sullivan | Getty Pictures Even earlier than Satisfaction month was underway, it appears as if it was open season on firms celebrating the LGBTQ neighborhood. One after the other, firms have come beneath an increasing assault. Anheuser-Busch, … Read more